A startup brand film for EulerESG. Responsible AI, applied to ESG reporting.
EulerESG won the People's Choice Award at the 2025 UNSW SDG Showcase. This video positions the tool as a credible, scalable solution for ESG analysis.
Built by UNSW researchers with Data61 (CSIRO), it uses LLMs and dual-channel retrieval to extract and verify ESG metrics, hitting up to 0.95 accuracy against frameworks like SASB.
The video does not teach the technology. It makes the right people want to.
Establish EulerESG as research-founded, mission-driven, and ready to scale. Give viewers enough confidence to want a conversation. That is the only metric that matters.
Responsible AI bridges the gap between ESG reporting and real, SDG-aligned action.
Four audiences, ranked by priority. The video skews toward regulators and compliance leadership.
Set up the world. Make the stakes felt.
ESG reports run hundreds of pages across SASB, GRI, and CSRD. Dense, inconsistent, easy to miss. Auditors and regulators are expected to call them anyway.
Kino opens. Calmly, plainly, she names the problem.
Introduce EulerESG. Anchor it in research.
The UNSW academic lead grounds the project. Peer-reviewed, built with Data61. Designed to do what humans cannot do at scale, with the rigour humans demand.
Kino explains the mechanism in plain terms: read the report, find what matters, check it against the standards, show the work.
Move from feature to consequence.
A team member or Data61 collaborator picks up the thread. What used to take a week takes minutes. Inconsistencies surface automatically.
Specifics over slogans. Up to 0.95 accuracy against frameworks like SASB. Cross-company benchmarking. Source-linked verification.
Land the message. Open the door.
Kino closes. The work is about better decisions on the things that matter. Responsible AI, doing something useful in the world.
End on a clean handoff. The tone is the start of a conversation, not the end of one.
Each interview is short and serves a specific narrative purpose. Open questions, real answers.
Anchors the founder-led narrative. Carries the why and the close.
"What is broken about how companies report ESG today?"
"What does EulerESG do that nothing else does?"
"If this works at scale, what changes for the world?"
"Why are you the one building this?"
Confirms the project is research, not a side hustle.
"Why is the current approach to ESG analysis not good enough?"
"How does EulerESG solve that, and why is the method credible?"
"Who benefits when ESG analysis becomes trustworthy?"
"Why does responsible AI matter here, of all places?"
The human engine behind the product.
"What was the hardest problem you had to solve to make this work?"
"When did you first see it actually working, and what did that feel like?"
National-level validation beyond UNSW.
"Why is this the kind of work CSIRO chooses to back?"
"If this becomes standard practice, what does it unlock?"
Confident, considered, human. Real people, real environments. References below set the tone.
Mid-shot, naturally lit, real campus environments. Story-paced cuts.
Whiteboard work. Two researchers reviewing a screen. Documentary instinct.
The dashboard pulling data. Highlights snapping onto extracted metrics.
A clean motion-graphics build of the four-stage diagram. Used once, in the right moment.
Exteriors and interiors that anchor the work in UNSW without leaning on logos.
Cinematic colour, natural light, soft contrast. Within UNSW guidelines.
Cast and suggested location types. Final spots will be scouted with the team.
Six location types we will scout with the team. The environment supports the role rather than competing with it.
Coverage for the hero edit, the cut-down, and a supporting library.
A tight segue cut from the same shoot. Problem, answer, hook. Built to send the viewer to the longer film.
Direct contact with the EulerESG team. Conversation, partnership, or trial access.
Working backwards from end of May.
Confirm cast, lock filming days, gather materials, finalise questions.
One full day or two half days on campus. Interviews, B-roll, screens.
First cut. Sound, colour, motion-graphics build. V1 review.
Revisions actioned. Hero locked. Optional cut-downs delivered.
The decisions required to move into production. Roughly in order.